As we talk with business owners and executives around the country we’re consistently told that it is a struggle to create a repeatable, scalable selling organization. The challenges begin with attracting and hiring the right talent then continue with measuring effectiveness, compensating appropriately and organizing to maximize success. There is a belief that it takes a significant investment in time, money, people and technology to get it right. It offers an option that reduces the investment, lowers the risk and increases the speed to market by delivering all components required to build a great selling organization.

Benefits of Outsourcing Your Sales Activities

Cost effectiveness & efficiency:

Significant infrastructure, training, systems and management expertise are required to build a successful sales organization. Putting all the pieces in place is a large undertaking and you may not see ROI for quite some time. By outsourcing with an expert who has the systems in place, you can hit the ground running whether with a new business, a new product or a new territory. If you have the systems in place, it’s all about opportunity cost. What could you be doing if you didn’t have to dedicate your time and energy to building a pipeline?

A broader perspective:

“Third party objectivity will always bring a new perspective,” said Greg Tillar, CEO

of NuGrowth, “The beautiful thing about outsourcing sales force is we don’t bring baggage to a relationship. In fact we dream about what is possible. We hire that way, we train that way and continue to embrace the concept that an individual and an organization can change an industry.”

Focus & specialization:

A lot can be said for the fact that when you buy a sales team, you get just that – a team, from management on down, who is focused entirely on producing actionable, quality leads for your pipeline, acquiring new clients and perfecting the processes necessary to do so.

Time management:

By delegating sales and marketing activities to a competent partner you will gain more time to devote to other critical areas of your business.

A world class team:

By aligning with a quality outsourced sales team, small to midsize companies gain access to Fortune 500 level hiring expertise, training, skill‐sets and systems which optimize business intelligence and analytics.

What To Ask Before You Buy Outsourced Sales Solutions?

What sales issues have I experienced in the past and how would an outsourced solutions provider fix those issues?

How will I be supported? Is it just a sales rep or is there a team to help me grow my business?

Does the team I am considering have the management acumen and the systems needed to bring my business to the next level?

What are their hiring practices?

How extensive is their training and what is their retention rate?

Do they have a proven track record?

The information above is an excerpt of an article published earlier this year by NuGrowth Solutions entitled Buy Vs. Build: Approaches to Grow Your Sales.