If you run a business, you know the importance of marketing. Regardless of how good your products or services are, if you don't get your brand out there, you aren't going to make sales. Most types of businesses are in an industry with lots of competitors, so consumers have an array of brands to choose from. Getting potential customers to even see your product or service is half the battle.

For new startup businesses, this is especially true. Starting from scratch, their brand will be unknown, and their existing customer base will be minimal. There are a number of ways you can promote your business and raise brand awareness. These techniques include cold calling, letterbox drops, give out free samples of your products or free consultations of your services, run a contest, and most traditionally, direct advertising.

Direct advertising can be across several mediums such as television, radio, print, magazines and online. Direct advertising is usually the most expensive form of promoting your brand, and to do it effectively can be out of many businesses budgets. This is especially true for start up companies, whos cash flow is not yet established.

Another way to increase your brand awareness is through the use of promotional girls. Not only can they attract attention with their attractive looks and bubbly personality, but they can also provide your business with feedback to help improve product placement and strategic decisions. An agency will supply a range of promo girls so you can tailor the marketing campaign to suit your needs. Selecting the right girls will let you target your ideal demographic, and make sure your promotion is a success.

Finding a suitable location to run the promotion is also crucial. Whether the promo girls are handing out flyers or samples, or speaking to people about your brand, it's important to choose a location that will have results. Obviously a place with lots of people is necessary, but also with people that are in your demographic. There's no point handing out free samples for your new shaving razor outside a primary school.

A busy train station can be a great place to position your promotional models, but not always. People leaving or entering a train station are usually in a rush. So handing out flyers will usually result in them being thrown out, but handing out soft drink or snack samples can be a refreshing bonus for these busy commuters. So choose your location carefully, and don't be afraid to run multiple campaigns to see what works best.

The best thing about promotional models is they won't drain your budget. Typically college students, these girls are young, enthusiastic, and willing to work for sensible rates. Choose friendly reliable girls, or if going through an agency, make sure you find a reputable company that has a good track record. And start building your brand!